John F. Possumato is the founder, president and CEO of DriveItAway, Inc. (DIA), the first dealer focused shared
mobility company, founded by and for automotive retailers. In 2017, Possumato was the first in the industry to
recognize that emerging Mobility as a Service (MaaS) best belongs inside the infrastructure of the automotive
retailer. He then set out to educate and equip dealers to quickly adapt to the new era of shared mobility.
DriveItAway was created as the comprehensive turn-key service solution for dealers to profitably enter the
Mobility as a Service business.DriveItAway satisfies both the temporary and permanent vehicle needs of Ride
Share drivers – the “low hanging fruit” for dealers today.This new business model creates significant bottom
line profits immediately without substantial investment, scales rapidly, and feeds the “traditional” sides of
the car business, vehicle sales and fixed operations.
Possumato is the leading subject matter expert on dealer focused Mobility as a Service, and is asked to speak
regularly at trade association meetings and 20 groups on how dealers can best enter and profit from the coming
industry changes. Possumato has given keynote presentations and workshops on the emerging business of Shared
Mobility, and how dealers can leverage this opportunity at the National Automobile Dealers Association Annual
Convention, the National Independent Automobile Dealers Association Annual Convention, the National Association
of Buy Here Pay Here Dealers Annual Convention, the Conference of Automotive Remarketing, the Fleet Forward
Summit, Used Car Week, the TU-Automotive Conference Detroit, the International Car Rental Association Annual
Conference, and in 2019 is already booked every month of the year to speak on the topic at various conferences
and trade events. Possumato also is published regularly in many trade journals, including WardsAuto, Automotive
Fleet Magazine, Auto Dealer Monthly, and Fixed Ops Journal.
The message Possumato has been preaching for years is now taking hold. Dealers can make money today in Shared
Mobility, and prepare to leverage and dominate the “ACES” future (Autonomous, Connected, Electric, Shared).
DriveItAway provides inexpensive, easy to use technology tools. Together we can move the new mobility industry
back inside the dealership where it belongs. Please join us in this effort. Contact John directly at (856)
577-2763 or email at firstname.lastname@example.org.
In a way, John F. Possumato has been preparing for the job of introducing the new world MaaS into traditional car
dealerships his whole career. Fresh out of business school and law school in the 1980’s, he entered the car
business as a raw recruit, in a tiny franchise store in a small town in New Jersey. Within a few years, he ended
up owning this small store, and turned it into a commercial fleet and small business sales powerhouse, ending up
one of the top ten highest volume dealers for his franchise in the nation.
Possumato sold the store, and in the 1990’s worked with Ford, GM and Jaguar in establishing their dealer focused
small commercial sales programs, creating the extensive “text books” for each program and facilitating the
instruction hands-on working with dealers to increase sales. At the dawn of the “dot com” age, Possumato also
integrated many new Web based sales programs, and ultimately, in 2010, established one of the first technology
companies focused on providing mobile technology tools for dealer sales and service, introducing one of the
first compliant cloud based texting platforms for vehicle sales and service departments, the first mobile wallet
couponing platform, and the first beacon (blue tooth low energy) based marketing platforms for dealers
Anticipating that the new era of Shared Mobility, will, indeed, create unprecedented changes in the industry (as
Mary Bara predicted, the car business will change more in the next 5 years than it has in the last 50),
Possumato, with a unique firm grounding and extensive experience in technology and automotive retailing, feels
the most prepared to help facilitate car dealers into new MaaS opportunities, and, indeed, feels privileged to
be leading this effort.