Publications, Blog & Industry Videos

We “Wrote the Book” (or at least a lot of articles and industry presentations) on Dealer Focused Mobility as a Service

Industry Association Videos –

March 2018 NADA Convention Workshop – Mobility as a Service: Threat or Greatest Opportunity


Published articles –

Four Ways Car Dealers Can Survive, Thrive

These times may prompt some dealers to venture into new strategies and tactics that make them stronger and more prosperous in the long run.
Wards Auto, Online July 13, 2020

AutoRemarketing Podcast: DriveItAway CEO on ‘accelerate evolution of innovation’

Possumato talks about “an accelerated evolution of innovation” spurred by the business impact of COVID-19, his take on Carvana and Vroom, and more. Plus, he explores the advantages dealers may have over startups and disruptors. Published Online May 20, 2020

A Rental Strategy to Weather the Times

These frightening times may prompt some dealers to venture into new strategies and tactics that make them stronger and more prosperous in the long run. Published Online April 2020.

New Methods and Channels of Remarketing Needed Now More Than Ever

The Pandemic is creating massive downward pressure on used vehicle residual value projections, new ways to remarket may help. Published in Automotive Fleet Magazine, April 2020.

Car Dealers Should Lead Way to New Mobility

NADA Chairman Rhett Ricart is right: “Dealers will be more than just fine” as the world changes. Wards Auto, Published Online March 3, 2020

Top 10 Automotive Developments to Watch

Some are safe bets. Others are educated predictions. All are noteworthy. Wards Auto, Published Online January 2020.


Finding Whether App Driven Vehicle Subscriptions Match Commercial Fleet Needs
Is a Car or Truck Subscription Best Suited for the Fleet and Commercial Sales Side of the Automotive Business? Lets Look at the Fleet Vehicle Needs and Use Cases
Automotive Fleet Magazine, Online Oct 2019, in Print Nov 2019

Market disrupters have a story to sell – and not much else
Automotive News Opinion Page
Automotive News, Oct 2019

Everything Old is New Again
With the Advent of Ride Sharing, There is a New Critical Need Afoot for the Old Days of Direct Fleet Service to End User Customers at the Dealership Level
Automotive Fleet Magazine, July 2019

Upward Mobility
The Rise of Ride Sharing Presents an Opportunity for Dealers to Create New Customers and Profits Today while Preparing for the Future
NIADA Used Car Dealer, May 2019

Share the Wealth
Drivers for ride-hailing services can be a prime source of fixed ops profit
Fixed Ops Journal/Automotive News, February 2019

Are Car Dealers on Thin Ice or Lacing Up Speed Skates?
We face two contrasting viewpoints. Which is to be believed?
WardsAuto, January 2019

Lyft Some Risk
Leveraging Ride Sharing For Your Benefit
Buy Here Pay Here Dealer Magazine, October 2018

Vehicle Subscription Services, Car Sharing, by Another Name: Rentals
Here’s a primer on all those different mobility services
WardsAuto, July 2018

Q & A: Mastering Mobility as a Service
An Interview with John F. Possumato
Fixed, July 2018

Notice to Silicon Valley: Car Dealers Can Adapt Too
Why the smartest people in the room are wrong
WardsAuto, April 2018

Why Car Dealers Should Supply Vehicles to Uber and Lyft Drivers
How could Uber’s attempt to lease vehicles to its drivers lose an incredible $9.000 per vehicle and shut down, despite overwhelming captive demand?
WardsAuto, November 2017

How Mobility as a Service Will Change Fleet Management
Automotive Fleet Magazine, August 2017

Potential Dealer Sales Pitch: “That Car Will Make You A Bundle”
The idea of being able to convert a purchased vehicle into a cash-generating asset is an almost irresistible incentive to buy and upgrade
WardsAuto, August 2017

Dealers Best-Suited to Handle MobilityServices
Yes, new transportation providers have a head start, but dealers can provide the best of these services and at the lowest cost
WardsAuto, July 2017

Webinars –

December 2018 NADA Webinar – How to Profit Today While Preparing for the Future

August 2018 NIADA Webinar – Mobility as a Service: How You can Proit by Getting in the Game

There’s More to Love in the Apps

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